Amidst the stinky, human chaos of NYC’s train system, we take the clarity of the MTA’s signage for granted. But every minute detail of those signs was carefully laid out in 1970 by two young designers who created a rulebook for how to guide billions of people through the subway for decades to come.
Heather Shaw is an Associate Professor of Design at Lesley University College of Art and Design in Boston, MA. She has lectured nationally and internationally on the integration of dynamic media with traditional graphic design pedagogy. Her professional experience spans print, motion and interactive media; and she has served as Vice President and Education Director for AIGA Boston, the Professional Association for Design.